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A society dedicated to promoting awareness of the continuing importance of the 92 historic (or traditional) Counties of the United Kingdom.

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Those who attended the recent Historic Counties Convention will have heard the latest developments in the Association’s work.

The Association continues to promote the historic counties, and encourages their use. To help support this motive, the County-Wise website features a growing number of resources explaining the historic counties, how they can be used, and how they can be identified (i.e. through the Gazetteer of British Place Names).

The newly-created County-Wise Activity Zone brings a touch of fun to promoting the historic counties, and the first activity the “UK County Map Quiz” has attracted favourable comments and helped spread our message.

Supporters and members will be encouraged by the latest developments in the Traffic Signs Regulations and General Directions 2015 consultation which ran earlier this year. (see The changes will not come into effect until 2015, when the Association will be able to affirm our plan of action.

We continue to nurture our relationship with the Department for Communities and Local Government, which has supported a number of initiatives to promote an reaffirm the historic counties.

The recent registration of four county flags continues to make the historic counties more visible to the general public. We have seen an increase in followers on social media following the announcement of their registration.

County flags continue to be one of our tools to promote the historic counties, and when effectively used to promote county identity, are highly useful. As noted at CountyCon, the Sussex flag (and tireless campaigning of the Sussex Association) has led to an increased identification with one Sussex, rather than an east or west. Indeed the wide level of support for Sussex Day transcends traditional ABC supporters.

Affiliated groups and ‘County Associations’ continue to be a vital part of the overall campaign to promote the historic counties and are highly valued for their presence ‘on the ground’ and local supporter base. We welcome the Friends of Bedfordshire Society ( to our family and welcome proposals from those who would like to set-up a County Association in their own county.

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